Nutramaxlabs Laboratories
  • Lancaster, SC, USA
  • Full Time


Summary of the Position:

Brand manager assists with planning and development of annual marketing and business plans that align with organizational goals and objective, aiming to achieve sales growth, profit margins and market share targets.


Roles and Responsibilities:

  • Manage brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
  • Accountable for developing the Global brand position, innovation and communication strategies for all products (within a brand) to build consumer demand and market share.
  • Brand manager will develop marketing (5P) programs and brand strategy & management for existing brand and new product launches within their brand. Provide the vision, mission, goals and strategies by taking brand ownership. Responsible for New Product Launches within your Brand -  Translate brand strategies into brand plans, brand positioning and go-to-market strategies     
  • Manage and provide creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.
  • Lead creative development and associated agencies.  Oversee marketing and advertising activities to ensure consistency with brand strategy.  Responsible for brand standards and design language and ensures consistency with brand positioning. 
  • Brand manager is responsible for the planning and coordination of the marketing and promotional campaigns for assigned product lines. Assists with Coordinate campaigns with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
  • For assigned products, oversees implementation of brand plans, , including:
      • Preparation of all promotional materials, as needed, Sales literature, Client brochures, Mailings, Print advertisements, Website updates (all Channels), Digital, Social media, Broadcast, Store imaging and descriptions
      • Coordination of printed packaging material for production
  • Works with market research agency to analyze market trends and competitive trends and provides recommendations based on key learnings and execute actionable steps.
  • Trend Savviness must stay on top of industry trends.
  • Assists and participates in annual brand planning and budget process to set a fully integrated marketing plan utilizing the full marketing mix of advertising promotions and trade. Work with Market Director to maintain / track annual budgets for appropriate segments/ markets
  • Be familiar with managing all           lines of the P&L statement.
  • Presents status update on overall business to Market Director on a quarterly basis.
  • Will be expected to act as the brand ambassador for various brands including the training and education on products. Will train customer service on new products.
  • Attends tradeshows as needed
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Brand manager will provide leadership to Associate brand managers


Minimum Requirements:

  • Bachelor degree 5 years of marketing experience
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.
  • Entrepreneurial Mindset is mandatory.
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.

Preffered Experience and Skills

  • A Master's Degree and/or Master's of Business Administration
  • Animal health industry experience or Companion animal/Equine background a plus.
  • DVM degree a plus.
  • Sales and Marketing experience in a CPG organization
  • International or Global Development Experience


Supervisory Responsibilities:  yes

Nutramaxlabs Laboratories
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