Nutramaxlabs Laboratories
  • Lancaster, SC, USA
  • Salary
  • Full Time

Summary of the Position:    Reporting to the Vice President of Marketing, this position will be responsible for maximizing growth of top Retail customers across all channels of distribution, including the veterinary channel, by leveraging core Nutramax brand objectives to build, manage, and customize programs to achieve profitable incremental sales and share. This role is accountable for the continued success of the retail marketing team, including articulating the strategy and vision for the Veterinary Channel and all OTC channels, measuring and developing talent, and ensuring successful planning and ongoing collaboration between marketing and sales. The individual must be logical and commercial with exceptional interpersonal and assessment skills and a keen eye for detail and analysis. They must understand the retail while working closely with the wider Sales and Marketing team. Ultimately he/she will drive all trade plans and oversee projects from initial ideas to concept and final stage, all of which must portray the essence and position of all Nutramax brands. As a key leadership role, the RMD will be responsible for the coaching, development and guidance of his/her team.

Job Duties

  • Lead development and implementation of Retail Marketing Strategies for Vet and OTC channels.
  • Lead joint business planning with Sales and Marketing, to ensure aligned plans that drive overall sustainable Nutramax growth.
  • Define customer segmentation strategy with Sales partners and respective customer development plans
  • Determine go-forward team structure and allocation of responsibilities
  • Create a strategic vision for the Retail Marketing team that continues to evolve the way in which we support our partners and drives innovation in our B2B communication and execution
  • Develop category and shopper insights to: 1) provide a category management perspective to retail partners; 2) guide recommendations for demand support/equipment expansion
  • Partner closely with Consumer Marketing to ensure that the voice of our consumer and brand are delivered through all communication touchpoints
  • Manage outside agency and vendor relationships related to Retail Marketing programs.
  • Partner with Sales and Marketing in establishing sales objectives by forecasting and developing annual sales plans by item and channel
  • Establish KPI and in-field performance measurement metrics to ensure excellence in execution
  • Partners with distributor management teams to ensure flawless execution on agreed programs
  • Communicate strategic and executional priorities to internal stakeholders (lead monthly planning calls with Sales and Marketing)
  • Projecting expected sales volume and profit for existing and new products.
  • Implements national sales programs by developing field sales action plans.
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Establishes and presents adjustments to selling prices by monitoring costs, competition, and supply and demand.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Develop and execute Joint Business Planning Goals with the Key Account management  actively participate in customer presentations and planning sessions.
  • Analyze results of channel trade efforts and make recommendations for improvements.
  • Manage Trade budget and monitor spending efficiencies
  • Develop annual budgets for sales/market planning process
  • Analytics and Data Analysis
  • Analyze syndicated sales data and POS to understand share, trends and changes in the market
  • Use analytics to inform decisions, strategies and changes to the product mix, promotions and planning.

Minimum Requirements:

  • Must have at least 7 years' experience in CPG Sales Management  and or Retail Marketing
  • Must be a self-starter, highly organized, and able to work well with other departments at all levels in the organization.
  • Strong oral and written communication skills
  • Advanced knowledge of Microsoft Office and Windows-based computer applications required.
  • Travel up to 30%
Nutramaxlabs Laboratories
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